With OPTIheat technology and a unique Style Shot feature, the PROluxe dryer uses heat to shape, sculpt and lock styles in place. The styling concentrator has been designed specifically to enhance airflow and heat distribution. This combined with the ionic conditioning for frizz free shine ensures salon quality blow-dries every time. Intelligent OPTIheat technology provides heat where it matters and the style shot feature allows you to lock your style in place. 90% more Ions* for frizz-free shine * vs standard Remington Dryer.