Correct as of Weds September 24th 2020
Choosing to shop with Next means you've placed a great deal of trust in us. In sharing your personal information we hope you in return benefit from a tailored and convenient shopping experience. With trust comes responsibility and we take this responsibility very seriously.
This Privacy Notice helps you to understand how we use your personal information, who we share it with and the rights that you have. For more information on your rights and how to exercise them, head straight to the Your Rights section later in this document.
This Privacy Notice applies if you shop on any of the Next Group plc. retail websites, shop in any Next Group stores or if you otherwise share your personal information with us, for example if you contact us with a query or we send you marketing.
We change the terms of this Privacy Notice from time to time and you should check it regularly. The last updated date is shown at the beginning of the document. If we make any material changes we will take steps to bring it to your attention.
We are Next Retail Limited (“we”, “our”, “us”) and operate under the name of Next,Fabled, Fabled by Marie Claire, LABEL, Labelonline, Lipsy, Lipsy & Co, Little Label, Next Beauty, Next Clearance, Next Directory, Next Flowers, Next Gift Experiences, Next Gift List, Next Gifts, Next Home, Next Kids, Next Made 2 Measure, Next Online, Next Photos, Next Retail, Next Wines, Childsplay Clothing, Intimate Apparel, Victoria's Secret, and Laura Ashley. We’re part of the Next plc. Group and are registered with the ICO under number Z7123004.
We are the data “controller”, which means we are responsible for deciding how and why your personal information is used. We’re also responsible for making sure it is kept safe, secure and handled legally.
We operate to the highest standards when protecting your personal information and respecting your privacy. Our Data Protection Officer is Russ Talbott, if you have any questions about your personal information, or how we use it, you can contact him and our Data Protection Team via email at email@example.com or by writing to us at Next Retail Limited, Desford Road, Enderby, Leicester, LE19 4AT.
You have a number of ‘Data Subject Rights’ below is some information on what they are and how you can exercise them. There is more information on the Information Commissioners website www.ico.org.uk
The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.
If you have any general questions or want to exercise any of your rights please contact firstname.lastname@example.org or call 0333 777 8000. Our security procedures mean that we may need to request proof of identity before we disclose personal information to you in response to any request.
We encourage you to get in touch if you have any concerns with how we collect or use your personal information. You do however also have the right to lodge a complaint directly with the Information Commissioners Office, the data protection regulator in the UK, their contact details can be found on their website www.ico.org.uk
We will only ever process your information if we have a lawful basis to do so. The lawful bases we rely on are;
To process any orders that you place with us and to facilitate any returns (Contract)
To provide you with access to an account (Contract)
To provide customer service to you (Legitimate interest)
To offer and manage any credit we provide to you (Contract & Legitimate Interest)
To personalise and improve your experience when you shop (Legitimate Interest)
To inform you about products and services that may interest you (Legitimate Interest)
To keep in touch with you (Legitimate Interest)
n.b. If at any point you have made amendments to your contact preferences in the ‘my account’ section of our website, selecting to receive communications from us, we are operating under consent instead of legitimate interest.
To ensure the Website and the services we offer you operate properly (Legitimate Interest)
To develop and improve our products, range and services (Legitimate Interest)
To prevent and detect crime (Legitimate interest/Legal obligation)
To fulfil our legal obligations (Legal obligation)
We keep your personal information as long as you are a customer of ours and generally for seven years afterwards to comply with legal requirements. During that time we take steps to remove any personal data as soon as we no longer need it.
We consider you a customer
We work with a number of trusted third parties to provide you high quality goods and services. Anybody we work with is subject to stringent security and data privacy assessments before we begin to do business with them and on an ongoing basis.
We always make efforts to anonymise data and only pass over personal information that is absolutely necessary for the purposes it is being processed. We always do so securely.
We have contracts in place with all suppliers that help us to ensure security and privacy of your personal information, these are reviewed and updated regularly and always in line with data protection laws.
The identities of the CRAs, and the ways in which they use and share personal information, are explained in more detail at:
We also take information from CRAs to allow us to make decisions about your credit account and credit facility.
Our main operations are based in the UK and your personal information is generally processed, stored and used within the UK and other countries in the European Economic Area (EEA). In some instances your personal information may be processed outside the European Economic Area. For example, Next operates a call centre in Pune, India. Operatives in this location will have access to your account information in order to assist you with your query. We also work with suppliers and partners who may make use of Cloud and /or hosted technologies across multiple geographies.
If and when this is the case we take steps to ensure there is an appropriate level of security so your personal information is protected in the same way as if it was being used within the EEA.
Where we need to transfer your data outside the UK or EEA we will use one of the following safeguards:
You can find out more about the above data protection safeguards on the European Commission Justice website.
If you use any third-party apps, websites or services to access our services, your usage is subject to the relevant third party's terms and conditions, cookies policy, and privacy notice. For example, if you interact with us on social media, your use is subject to the terms and conditions and privacy notices of the relevant social media platform (Facebook, Twitter etc.). The same stands if you use third-party services, like Amazon's Alexa, as your use of the service is subject to their applicable terms and conditions. We may be required to share customer information relating to transactions and use of such third party services with that third party.
Should you need to contact us please write to:
Russ Talbott - Data Protection Officer
Next Retail Limited,
or via email@example.com
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