July Top Picks

Nail your summer look with our pick of what's hot in July (besides the weather, with any luck). Fun and fearless, the mood this month is colourful, printed with a mixture of new key pieces and statement trend led items. Embrace stripess, animal print and say hello to our fresh new denim silhouettes - barrel, new straight and column legs are every bit the style hero your wardrobe needs. With festivals and outdoor events very much still on our minds, look to the romantic grunge aesthetic that blends feminine details with tough fabrics and the wild wild west that is a firm summer favourite - you can't go wrong with fringing and a pair of cowboy boots to complete your outfit. For those that want a more classic look, the playful prep trend offers a minimal approach that will never date and if it's effortless you're after, take inspiration from the everyday street style looks the cool set are wearing. Whatever your summer style is craving, we've got something for you.