Apricot is an independent British brand that is passionate about print. Bringing something fresh and new to the high street, Apricot aspires to deliver what every woman's wardrobe needs - from well produced staples to limited edition and trend-led fashion pieces. Taking inspiration from travel, nature and our vibrant home city of London, Apricot strives to deliver the effortless design, unique print and great quality that is important to the customer.
