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The Ordinary

Welcome to The Ordinary, an innovative skincare brand that targets your skin concerns using clinical formulations with effective results. Free from parabens, sulphates and mineral oils, this collection uses key ingredients to reveal a radiant and rejuvenated new you.

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A treat for your skin

Meet your new skincare power players. Tackling dull, flakey and dry skin, hydration is the key starting point of all great beauty regimes and The Ordinary's collection (that is anything but ordinary) is filled with products designed to target your skin concerns for the much-needed drink your thirsty skin needs.

A cult product amongst the beauty set, this Hyaluronic Acid serum has been created with five forms of hyaluronic acid to provide hydration across multiple layers for an intensive moisture injection. This water-based serum can be used morning and evening under your moisturiser to target signs of ageing, fine lines and uneven skin texture to reveal plump, smooth skin.


Hydration Heroes

Drench your skin with one of these iconic hydrating products for the drink it needs everyday.

Skincare Sets

Level up your regime with a set from this revolutionary brand and tackle any skin concerns you have.

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