This powerful hair dryer is perfect for creating super-smooth styles. With 2000W of power and an Anti-static Ceramic Ionic Grille, this dryer will deliver glossy, frizz-free hair, everyday. The 'eco setting' feature allows you to save significantly more energy than any other heat setting. Anti-static Ceramic Ionic grills provides super glossy frizz- free hair. Kinder to the environment - simply select the 'eco' setting to save more energy.