I use both the natural and the natural brown shades, depending on the season and where I'm going. I am very fair and my brows have begun to thin with age. This product allows me to fill in the sparser brow hairs and then shape and refine with the gel brush. It lasts all day and looks very natural, never to dark or too light. (I have even used the natural brown brow gel on my eye lashes when I want just a tiny bit of color. Black mascara is way to harsh for me.). Originally posted on www.pixibeauty.co.uk